The Flash was made on a whopping budget of $200 million. However, it went dud at the box office. Its director, Andy Muschietti, now explains why.
Appearing on Radio Tu’s La Baulera del Coso show, he said the DC film did not do well in business because it failed to draw out what he described as four quadrants: older men, older women, younger men, and younger women to the cinemas.
“‘The Flash’ failed, among all the other reasons, because it wasn’t a movie that appealed to all four quadrants. It failed at that,” he said. “When you spend $200 million making a movie, [Warner Bros.] wants to bring even your grandmother to the theatres.”
The filmmaker also said, “I’ve found in private conversations that a lot of people just don’t care about the Flash as a character,” adding, “Particularly the two female quadrants. All of that is just the wind going against the film I’ve learned.”
In its run, The Flash netted $270 million, making the film one of the biggest financial failures in movie history.
